Democratising Fashion for Everyone
We are building India's first real-time, accessible luxury fashion brand.
We Bring You Global Trends in Real Time
You are on a trip to Europe, soaking in the best of style and fashion. You spot fresh details, chic silhouettes, and hues that leave you yearning for more. You feel like packing it all in your already cramped suitcase and bringing it back home—coz let’s be real —it will be months before any of those styles finally make it to India.
That’s what ANNY is here to change.
Marrying our strong fashion and tech capabilities, we bring you global trends in real time. No lag. PROMISE!
Redefining Style, Empowering The NOW Woman
At ANNY, we want to be remembered for that unmatched feeling—the joy of finding a perfectly fitted outfit in the exact style you’ve been searching for.
We are a platform where individuality thrives, with versatile designs made to complement the ANNY woman. We want to create the hallmark for accessible luxury: quality that endures, delightful details, thoughtful execution, and timeless statement. We want to be known as the platform that will 100% have in store all the fresh trends that you might be spotting on global celebs...wayyyy before they become ubiquitous in the Indian retail landscape.
Our Vision is to become India’s best accessible luxury fashion Brand. ANNY is creating a platform where every woman can access luxury on her own terms and express her true style with authenticity and confidence.
What We Stand For
Trend-First Thinking
We do not follow trends. We walk with them, hand in hand.
Price-Conscious Luxury
We offer elevated styles without the exorbitant price tag.
Speed with Substance
Fast doesn’t cut it. We’re fast and Fabulous.
2023: The Origin Story
In 2023, ANNY was conceived out of Japjot Singh conviction that women deserve better than a choice between overpriced luxury and disposable fast fashion. With a sharp instinct for finance and brand-building, he envisioned a scalable, consumer-first fashion model—one that delivered quality, design, and value without compromise.
As the idea took shape, Rahul Tanwar joined as the tech innovator who saw how data and real-time systems could fundamentally change how fashion is created and delivered. Where Japjot defined the vision and the business spine, Rahul built the engine that could bring it to life.
Together, they set out to build India’s first real-time, accessible luxury fashion brand.